The pre-order & partial pay Shopify app to help secure customer commitments to buy now

Early Bird:
Shopify Pre-orders & Partial Pay

Cash flow is your Shopify store's lifeline. Run pre-order campaigns to let your customers reserve items with partial deposits while you secure revenue early and forecast inventory demand.

Don't let "sold out" mean lost sales. Capture commitments to buy now with back-orders or capture expressions of interest with back-in-stock notifications.

Set clear expectations for your customers and win time back for your team with automated processes for pre-order management and refunds. The best part? All of these comes with zero commission fees.

Try Early Bird Risk-Free
An example Shopify store selling snowboards as pre-orders and back orders, using Early Bird Shopify pre order and back order app.
who we serve

Is Early Bird the Right App for You?

Made-to-Order and Niche brands managing long lead times

Secure cash flow early with partial deposits. Set clear expectations and keep customers informed about production timelines, reducing "Where is my item?" inquiries.

DTC and Apparel brands gauging demand for their next drop

Negotiate better MOQs and avoid missing out on revenue when new designs sell out too quickly. Make informed production decisions based on pre-order data.

Collectible brands managing hype and securing limited edition sales

Validate demand before committing to larger inventory purchases and minimise your financial risk. Avoid overstocking but stay prepared for unexpected viral demand.

Experience Our 1-Min Demo

See how you can sell early while setting clear expectations for your customers.

Secure Revenue Early and Keep Customers Happy With Early Bird

Check out our features below
A screenshot of Early Bird Shopify pre-order app's Pre-order campaign dashboard showing real-time revenue and order data

Gauge new product demand and avoid overstocking

Stop guessing what sells. Find your next potential best seller before investing in full production. Run campaigns with real-time reporting to sell limited pre-orders or as many as possible. Choose when to reserve inventory or fulfill orders - it's all under your control.

Capture every potential sale even when items are unavailable

Don't let out-of-stock items cost you sales. Capture back orders to avoid losing the customer to a competitor, or automatically notify them when their desired items are back in stock. Use our campaign analytics to optimize inventory and reduce stockouts.

A screenshot of Early Bird Shopify pre-order app's Pre-order campaign settings
A screenshot of Early Bird Shopify pre-order app's Pre-order campaign settings choosing flexible payment options such as partial deposit with customisable discounts

Convert more shoppers with flexible payment and discounts

Say goodbye to abandoned carts. Increase your conversion rates and incentivise checkouts with customisable discounts. Cater to modern shopping habits with flexible split cart and deposit payment options.

Reduce admin and win back time spent on customer support

Feeling like a robot stuck on repeat? Reduce your customer support tickets with automated pre-order delayed emails, self-service order confirmations, and refunds. Reduce your manual admin work by automatically capturing deferred payments.

A screenshot of Early Bird Shopify pre-order app's Pre-order delayed email template customisation
A screenshot of Early Bird Shopify pre-order app's Display settings for localisation and customisation

Localise and customise your pre-orders to tap into new markets

Create localised pre-order experiences to reach a wider customer base. Change or translate every label to your preferred language for catering to international shoppers. Easily customise widgets to match your store's design.

Point-and-click setup in minutes with no coding required

Focus on selling, not tech hassles. Simple setup to enable pre-orders and back-in-stock immediately. No steep learning curve. We respect your store; there's no sneaky hidden code left behind when you remove our app.

A screenshot of Early Bird Shopify pre-order app's point and click setup to enable pre-orders for any Shopify stores immediately

Frequently Asked Questions

Have more questions? Check out our Help Centre.

Why should I pay for Early Bird instead of editing my product description and theme code, or using its built-in functionality?

Besides having access to a dedicated UI (user interface) for pre-order analytics, you'll be able to automate capturing deferred payments. Your customers can confirm or update their orders by themselves (e.g. Changing addresses), to reduce your support tickets and save your time from having to manually process each pre-order.

You can also easily set up different pre-order payment settings (e.g. Partial payment, split cart payment) and additional discounts for any products and variants. Pre-orders can be scheduled, and the storefront buttons and interface can be customised easily.

A theme with built-in functionality would only be able to compete with other simple Pre-order apps that only helps you change the text of your "Buy Now" button, without the automation and customisation Early Bird provides.

Will Early Bird slow down my Shopify store's speed?

In short, no. But to explain a little deeper...

Every app will have some impact on your store's speed, but for Early Bird the actual speed impact is negligible. We always strive to improve your customer's user experience, not detract from it.

Unlike most other apps, we have smart detection code in place to immediately swap out regular buttons and prices on preorder products, for your Early Bird configured ones, to avoid any flickering or delay which may confuse or disorient the customer.

There will be a couple of seconds where these loading states are shown, while we fetch your Early Bird campaign settings and set things up, but this process won't interfere with the rest of your store.

If you're curious about the technical details: We try and keep our app's bundle size as small as possible. We use mostly vanilla JavaScript (no framework) and limit the third party libraries. We send one request to our API to fetch your settings, and only on the product and collection pages, to minimise our impact and load time.

How does Early Bird handle deferred payments?

When you setup a pre-order campaign, you'll have the option to choose from capturing full payment upfront, or partial deposits.

Our app helps authorise your customer's credit card when they checkout, so they won't need to enter their credit card details again when making their deferred payments.

This makes the pre-order purchase process a breeze for your customers, while saving you time from manually processing each pre-order when the fulfilment date comes.

How does Early Bird handle split carts?

Our app allows your customers to add pre-order items and regular in-stock items to the same cart.

During checkout, Early Bird clearly distinguishes between pre-order and in-stock items, highlighting the different fulfilment times to your customers.

You can set up several payment options:
- Capture payment upfront for all pre-order and in-stock items in one transaction
- Split the cart, capture payment upfront for in-stock items, and defer payment for pre-order items
- Capture a deposit first for the pre-order items, then defer the rest of their payment

Pre-order emails such as delay updates and receipts for deferred payments can all be automated through Early Bird and sent from your own domain.

How does Early Bird handle multiple pre-orders?

Our app allows your customers to add multiple pre-order items to the same cart.

You can set up several payment options:
- Capture payment upfront for all pre-orders in one transaction
- Capture a deposit first for the pre-order items, then defer the rest of their payment
- Split the cart, capture payment upfront for some pre-order items, and defer payment for others

Each pre-order is tracked and managed individually within the Early Bird app, accessible through our app or through Shopify's native orders section.

Pre-order emails such as delay updates and receipts for deferred payments can all be automated through Early Bird and sent from your own domain.

Will your app leave code behind after I uninstall from my store?

No, we take care to ensure our apps remove any registered scripts or extensions completely from your store if you uninstall the app. If this is ever not the case, we will make it clear to you and provide instructions for reverting any changes our app makes.

Try Early Bird Risk-Free

Zero commission fees. Upgrade when you’re ready to scale your orders.
Join the waitlist to get your first 2 months free.

Free

Ideal for new Shopify stores. Test offering pre-orders and back orders on a few products. Gauge demand and avoid lost sales with basic features.

$0 /mo
Get started
10 pre-orders per month
10 back-in-stock emails per month
Run campaigns for unlimited products and variants
Customisable discounts
Track pre-orders and back orders revenue in real-time
Automate Pre-order delays emails
Localize date, Customise labels and messaging
Email support

Launch

Ideal for new Shopify stores ready to streamline pre-orders and back orders operations. Increase sales volume with advanced features.

$19 /mo
Get started
All features in the Free Plan
200 pre-orders per month
500 back-in-stock emails per month
Capture partial deposits and offer Split cart checkout
Automatically capture deferred payments and vault credit cards
Customizable Pre-order delays emails
Send emails from your domain
Email support
Contact us to increase limits

Grow

Ideal for growing Shopify stores ready to optimize pre-orders and back orders for higher profitability. Get priority support to grow with confidence.

$49 /mo
Get started
All features in the Launch Plan
500 pre-orders per month
5,000 back-in-stock emails per month
Widget & Email customization assistance
Priority support
Contact us to increase limits

Prices listed in USD. Contact us for custom plans.

Customer love

We love our customers from around the world. Apparently they love us too. Here's what they've had to say.

Early Bird saved the day! We had run out of stock of our most popular upsell, which could have made us lose sales. Setting up Early Bird was quick and simple. We managed to recover over $100K+. Best of all, Early Bird doesn’t charge a commission on sales, unlike other apps. Highly recommend it.
FitazFK - Australia
★★★★★
Love this App! The Early Bird team have made the onboarding super easy and have provided the best training for my team via loom to easily work through campaigns. Easy ROI with $6k in our first week campaign :) 10/10 for me!
PRIVACY CLO - Australia
★★★★★
It has been a game-changer for my business! Allowing customers to place orders by just paying a $19 deposit has significantly boosted my conversion rates. The seamless integration and functionality make it incredibly easy to manage pre-orders. Plus the founders are the best!
VIAFIDO - Pet Portraits - United States
★★★★★
Was recommended this app by a friend as they have a free plan. Very easy to set up and use the app so far. I like how it allows my customers to pay a small deposit to reserve their flowers, since I only stock limited quantities.
Suave Floral - Hong Kong SAR
★★★★★

Keen to give us a try?

Check out Early Bird on the Shopify app store for more information.

Find it on the Shopify App Store button.